So what if there are some spelling mistakes on your site, or your brochure reads like a translation? People are here to buy products and services, not act as judges for an English competition.

But they judge anyway.

How do you decide whether to trust someone you’ve never met before? You listen to what they have to say, but also how they say it. You take in all the details, how they present themselves.

It’s no different for your prospective clients.

They find the information they’re looking for from your site or documents, but they also learn about you. And if you haven’t made the effort to ensure that your text is well-written and error-free, their next question is what else won’t be good enough?

BBC News: Spelling mistakes ‘cost million’ in lost sales

Real Business: Poor grammar on websites scares 59% away